Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

Muc-Off is the UK’s leading manufacturer of premium quality cleaning and maintenance products for the motorsport, bicycle and electronics industries.

Currently, Muc-Off manufacture over 200 products for bicycles, street bikes, dirt bikes, cars, boats, R.V’s and the electronics market. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.

In late 2009, NBG assisted Muc-Off in breaking their new 2010 auto care range into the market place. NBG designed and delivered a clever and stunning PR launch which exposed their new range to over 40 of the UK’s leading auto publications.

With what are possibly the finest looking products on the auto cleaning market, NBG were pushed to the max to design and deliver a clever PR campaign that not only got the products the attention they deserve but ensure the campaign was delivered in total style.

Brand Awareness

In addition to the auto industry, NBG also handle PR activity and brand awareness for the Muc-Off electronics care range or Tech Care Series.

The Tech Care Series is a highly innovative range of care products for portable devices and electronic products.

Today’s electronic devices are a breeding ground for bacteria. Portable devices are handled frequently and can be held close to your face and mouth. Scientific studies have shown that the average mobile device can harbor more bacteria than the average toilet seat!

Muc-Off Device & Screen Cleaner kills 99.99% of germs and bacteria. It quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens, leaving a streak free, sparkling finish. It contains no harmful chemicals and is environmentally friendly, formulated using pH neutral soaps and de-ionised water. This kit also contains a premium quality microfibre cloth, which has been specifically designed to clean delicate finishes.

]]> http://newbrandguru.com/work/muc-off/feed/ 0 http://newbrandguru.com/work/mobi-washer/ http://newbrandguru.com/work/mobi-washer/#comments Sun, 17 Jan 2010 20:38:38 +0000 Sam Lutman-Pauc http://newbrandguru.com/?p=30 Brand Identity, Full Service Marketing and Product Launch

The team at newbrandguru has been working with Mobi since the official launch of their first product back in March 2009 at The Outdoors Show.

Buckhurst, owners of the Mobi brand approached NBG to develop a strategic marketing plan and clever launch event to break their highly innovative product into as many target markets as possible.

Since launching their first product, the Mobi V-15 Portable Washer, NBG has worked closely with the team at Mobi to fine tune their marketing strategy and grow their brand through clever PR campaigns, advertising and social media tools.

Following the successful launch of the Mobi V-15, NBG has launched a further two products for Mobi, the V-17 Portable Washer and the Mobi Power-Pack. Both are highly innovative products that required a strategic launch platform to boost their brand awareness and more importantly educate the target consumers.

NBG, work as an outsourced marketing solution for Mobi handling all elements of their strategic marketing, PR activity, experiential marketing and working closely with their European Key Account Manager on distribution and event management.

Advertising, Brochure Design and Event Promotions

Following the development of the Mobi corporate brand guidelines, NBG worked on designing additional brand identity logos for each individual product and the product packaging. In addition, NBG created product brochures, event point of sale and marketing promotional ‘give-aways’ including pens and t-shirts.

Experiential Marketing and Event Management

Highly innovative products such as Mobi, always have an educational buy-in process. Its important that we demonstrate the key benefits of the products direct to the target consumers, ensuring that they are fully aware of the products benefits. No better method of marketing acieves this better than experiential marketing. Experiential marketing engages your target audience, its the opportunity for them to touch feel and understand the product.

As part of this marketing process, NBG took full control of event management for Mobi and in addition to the offical product launches secured an exposure deal with Goodwood Motor Circuit to engage the Breakfast Club attendees with their products.

Throughout 2010, NBG will be working to a strict marketing activity calendar, ensuring maximum brand exposure throughout the year at key events. The Mobi product range has a very wide target audience, reaching this wide and diverse market requires both a clever and strategic marketing plan ensuring that set monthly budgets are utilised in the most effective manner to consistently engage consumers and grow the Mobi brand.

Client testimonial

Sam is the Chemistry that has bound our business and enabled it to progress; he brings this Chemistry in two ways.

Firstly, his personality, which is big, bright and welcoming, a personality that doesn’t just makes things happen, but makes them want to happen, our fizz in the always half full bottle, the catalyst, an accelerator of ideas. Secondly, through his actions and reactions, and, all too often, ability to foresee them and have an answer, even as the question is being asked.

At Buckhurst, we believe in our product, and that it is the very best there is available. To not surround that product with the very best people available would be folly, we believe that, with NBG and Sam Lutman-Pauc, we have exactly that. A skilled, dedicated and utterly professional team of people whose adherence to excellence is standard, and whose performance regularly exceeds our expectations.
John Penny, Director – Buckhurst Limited, Bosham, Chichester

Following the marketing strategy creation, newbrandguru created a full brand identity for Wrist-Pull including brand guidelines, corporate stationery and brochure website to promote their product.

Wrist-Pull is a highly innovative hygienic door handle system, simplistic in its operation, it offers a safe and easy method of exiting a bathroom without fear of contaminating your hands on dirty door handles.

Part of our marketing approach was to take the highly innovative product to the market leading restaurants and entertainment venues, ares that have heavy footfall and take their consumers personal hygiene very seriously.

Our design team photographed the product in our studio, we then re-coloured the product to suit the corporate identity of the potential consumers we were approaching, this included Mcdonalds and Butlins.

Full marketing materials were then developed to assist our client in pitching their product to potential distributors. This included the development of magazine advertising, brochure design and product packaging design.

Our next project is to work with the R&D team at Windscrest Ltd  to assist in the development and launch of their second product the Wrist-Loop which we hope to launch in September 2010.

With what are possibly the finest looking products on the auto cleaning market, newbrandguru has been pushed to the max to design and deliver a clever PR campaign that not only gets the products the attention they deserve but ensures the campaign is delivered in total style.

At this stage, exact details regarding the ‘Heavenly? Devine? or Sublime?’ campaign are top secret. What we can say, is watch out all you auto editors; Muc-Off is coming your way like you’ve never seen before!

To register your interest in the Muc-0ff 2010 Auto Cleaning range, contact the team at newbrandguru for an official press pack

The team at newbrandguru will provide you with a marketing strategy report, full brand identity creation and a stunning brochure website for a fixed fee of £2,495.

Our fixed fee launch programme includes:

Marketing Strategy Report – newbrandguru will analyse your business, investigating your strengths and your weaknesses, your key business offer and unique selling points. Part of this process involves an in-depth research of your target audience and how best to reach them. Once our research is complete you will be provided with a full report detailing the best and most effective routes to market to successfully launch your business.

Brand Identity Creation – Part of our marketing process is ensuring that you make your mark and stand out from the crowd. newbrandguru are passionate about branding, we combine the information from your marketing report with the ingredients that make your business tick to form the ultimate brand identity.

Stunning Brochure Website – Included within our fixed fee launch programme is a simple yet powerful brochure website. We will design and build you a site that is simple to navigate, has strong calls to action, is fully accessible and ensures that your business stands out from the crowd. As part of our service we will handle your domain name registration, host the site for you and assist with search engine optimisation.

It’s official; we are a nation of dirty phone lovers, electronic geeks and communication masterminds. With over 85% of the UK adult population now owning a mobile phone and the nation gripped by a flu pandemic, there could be no better time to clean up our act.

Muc-Off, the makers and innovators of the world’s most adrenaline fuelled cleaning products bring you…Device & Screen Cleaner, part of the Tech Care Series.

Known to kill 99.9% of germs and bacteria, Device & Screen Cleaner quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens. ‘Muc-Off Device & Screen Cleaner’ leaves a streak free, sparkling finish, ideal for cleaning Laptops, PDAs, Portable Gaming Consoles (PSP, DS), Cameras, iPod’s, Mobile Phones, LCD / CRT TVs and Sat Navs.

The team at newbrandguru will be assisting Muc-Off in breaking this new and exciting product into the electronics market, for full product information, check out the following video link: Muc-Off Tech Care Series promo video.

First off the shelves, was Horse & Hound. This was a hoof in the water for Mobi, as to date; the equine world was unchartered territory.

However, the response has been incredible and the key USP’s of the Mobi V-17 make the product a ‘hot seller’ for the equine industry.

The Mobi Power-Pack is a rechargeable unit that serves as a 12-volt power supply, for use whilst traveling or when power in required in remote locations. With a vast selection of 12-volt products now on the market, the Power-Pack can be used to power portable entertainment, portable inflators, mobile phone charging…the list runs on and on.

In addition, the Power-Pack also serves as a high intensity LED torch. With 9 light emitting diodes, the Power-Pack will illuminate the darkest of nights with its cool blue beam of light.

The Mobi Power-Pack will be available to purchase through the official Mobi website in early August. However, if you want to be one of the first in the UK to secure this highly innovative product then contact the Mobi sales team to make your reservation now call 0845 459 8103.