Posts tagged with

marketing

Now, it really doesn’t matter whether you’re a big company or a little company. Your corporate identity or ‘BRAND’ will always have an effect and influence the opinion of your customers and potential customers. As part of your marketing, maybe you send out brochures or commit to advertising, hopefully you have a website…whatever method of communication you use, it’s essential that you portray the right message.

When your customers or potential customers receive your brochure, read your advertising or visit your website, they will glean messages about your company and form an opinion. Now in most cases, you will not be there to ensure the ‘right’ message is portrayed, it is therefore essential that your branding works its magic and gets the message across for you.

The development and maintenance of a brand and corporate image is not necessarily difficult or complicated. It’s simply about getting a few simple things right:

• Keep your brand identity simple, ensure it’s easy to understand and consistent across everything that you do – ensure your brand identity is reinforced every time a customer comes into contact with your company.
• Your brand identity should provide a ‘promise’ to your customers that your company is then capable of delivering – if you are an established, straightforward business, don’t try and develop a funky innovative brand identity that is out of touch with what you do and the way that you do it – don’t send mixed messages, you may scare potential customers off!

It’s important to remember that having a brand is much more than just having an attractive logo…and you don’t always need new logo to create an effective brand!

Effective and powerful brands have the ability to grasp your attention with mixed sensory experiences such as sight, sound, smell or touch. For example, you leave the living room to make a cup of tea, from another room you hear the television, an advert jingle plays and instantly you recall the brand.

This is brand recognition and really a level of brand awareness that most companies espire to. Brand recognition and awareness will be covered in a future Blog post, so sign up and make sure you don’t miss out on our future posts.

Ok, ok…so we’re not real food critics here at newbrandguru, but lets just say, if we were recruiting people and matching them with sandwiches, then we’re certainly not looking for plain old ham and cheese. Oh no, we want speciality breads please, deep as a duvet and as light as a feather, with luxurious tempting fillings.

With our recent move to the centre of Chichester, newbrandguru has seen a big increase in clients and some wonderfully exciting product launches. In light of all this lovely work, we are now looking for some extra talented individuals to join our bubbly creative team.

So who are newbrandguru, what do they do and why would you want to join them?

Well, NBG is a straight talking marketing consultancy based in the heart of Chichester, West Sussex that specialise exclusively in assisting clients with the launch of their new business or product.

The main focus of our consultancy is working with start-up companies and taking highly innovative products to the market place. Product launch is a huge passion for newbrandguru, and our experienced and highly skilled team know just what it takes to get under the skin of our clients target audience.

We design and execute effective marketing campaigns, utilising the latest in social media, we plan and implement original and highly effective solutions that generate tangible business benefits.

Our services include marketing strategy, strategic planning, social media, public relations, brand identity, brand design, graphic design, brand guidelines, brochure design, advertising creative, direct mail, website design, website development, website consultancy, search engine optimisation (SEO), event management, product launch and brand positioning.

So if the above excites you and you feel you could benefit the team at NBG with your talents and creative skills, please get in touch and tell us just what kind of sandwich you are?

Following the official launch of the Mobi V-17 at The Goodwood Festival of Speed, newbrandguru has been busy designing and executing a large scale advertising campaign that will see the new Mobi V-17 advertised within a series of ads over 13 mainstream publications.

First off the shelves, was Horse & Hound. This was a hoof in the water for Mobi, as to date; the equine world was unchartered territory.

However, the response has been incredible and the key USP’s of the Mobi V-17 make the product a ‘hot seller’ for the equine industry.

Many businesses and organisations are avoiding using social media and networking because they feel they cannot measure its effectiveness, and worse, do not believe there is any solid return on investment. We frequently find ourselves consoling frustrated marketers that are desperate to inject social media into their business but cannot convince their directors of the benefits.

Our response to the ‘directors’ negative mind block – How does your boss measure return on investment when attending networking luncheons or participating in Associations.

Done correctly, social networking on sites like Twitter or Facebook is really no different – you don’t measure participation based on direct sales, you measure success based on identifying one potential strategic partner, acquiring one actionable bit of advice, or striking up a conversation or two that may eventually lead to developing a new customer. That kind of sounds like a set of solid networking objectives doesn’t it?

Put simply, there simply is no ignoring or escaping social networking. It’s a simple and highly effective extension to your marketing and business communications.

Five months after the official launch of their first product (the V-15), the clever team at Mobi have come straight back with yet another highly innovative product…the V-17.

Marketed as ‘The first fully portable pressure washer’ to hit the European market place, the V-17 boasts a huge feature list including a slightly larger water tank than its smaller brother and crucially the most important addition is the built in rechargeable battery.

By housing its own power supply, the V-17 leaves you completely free of wires and cables to carry the product with shoulder strap and effectively clean whilst on the move. This innovation in product design now means that environments where power and water are limited, no longer prove an issue. With its large 17-litre water tank, one charge will power the washer for approximately 7 tanks or 1 hour continuous cleaning.

The V-17, much like its smaller brother has super tough durable construction and should your battery run out of charge, the unit can be powered from a 12-volt cigar socket or Mobi Power-Pack. Another important feature is the patented twist lock tank removal system. This simple but effective system allows you to quickly with one twist, remove the entire water tank from its base, meaning less weight and increased ease of use when filling the tank from a tap or sink.

For more information on this truly innovative product and to view additional product images, please visit the official Mobi website at http://mobiwasher.co.uk.