Our business has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new tools and online services to assist and support our growing portfolio of clients.

One of these new tools is the secure login area on our new website, this will enable clients to login to the NBG Base Camp in a safe and secure environment where they can access their files, message and chat with or file share with colleagues. Our new website boasts a long list of exciting and innovative marketing tools that will ensure we continue our growth and achieve our ambition of being the best marketing consultancy on the south coast of England.

Wishing you all a very Merry Christmas and a Happy New Year!

newbrandguru are delighted to introduce Tune Up and their debut concert at The Leconfield Hall, Petworth on November 14th. The night will feature a fantastic line up of the top UK Jazz performers including BBC Broadcaster and Jazz legend Julian Joseph. Support is coming from Kevin Robinson on Trumpet, one of the most in demand session musicians with a CV including Mica Paris, Will Young, Simply Red and Sir Paul McCartney amongst others, Patrick Clahar on Saxophone, a regular on the London Jazz scene and with credits including Stevie Wonder and Incognito, Oroh Angiama on Bass who has been musical director for Tom Jones and Corrine Bailey Rae and on drums is Tune Up! Creator and local boy Chris Mountford.

The performance will feature the very best of Blue Note Records, the most iconic Jazz record label of all time. Everyone from Herbie Hancock to Miles Davis recorded on the label and such Jazz classics as Cantaloupe Island, Song For My Father, Moanin and many more were recorded during the labels most creative period during the early 60’s. The set will draw on and celebrate this golden age in Jazz!

The evening is a real town event with The Coco Café and Sugar Lounge providing interval chocolates, sweets and ice creams and The Angel Inn running the bar. Lombards, a long established Petworth eatery, are providing pre-concert meals.

Tickets are £15 for what promises to be an unbeatable night of Jazz. Pre concert meals are available at Lombards; tickets including meal are £25.

To book tickets call the box office (Rosewarnes Estate Agents, Petworth) on 01798 344134 and don’t forget to mention that newbrandguru sent you!

www.tuneupjazz.co.uk

UK Cycling Events specialises in running road sportives and off road MTB events. Each event has a choice of three distances, giving novice and experienced riders the opportunity to sample the best, most picturesque and challenging road and off-road riding in the UK.

With two major events lined up for October, the Wilier’s New Forest 100 Sportive on 11th October and the Wilier’s South Downs 100 Sportive on 18th October.

We are thrilled to have two of our clients Muc-Off and Mobi supporting the events.

For further information about the upcoming events visit UK Cycling Events.

Since relocating to the centre of Chichester, we seem to have caused quite a buzz and have been delighted with our ever-growing portfolio of local businesses. We now want to give a little back and are looking forward to developing our business further by taking part in local networking meetings and business events.

Our marketing consultancy is based in the heart of Chichester, West Sussex. We provide a refreshingly different approach to our clients and offer a full range of marketing services to assist in the growth, development and success of their business.

The main focus of our consultancy is working with start-up companies and taking highly innovative products to the market place. Product launch is a huge passion for newbrandguru, and our experienced and highly skilled team know just what it takes to get under the skin of our clients target audience.

We design and execute effective marketing campaigns, utilising the latest in social media, we plan and implement original and highly effective solutions that generate tangible business benefits.

Our services include marketing strategy, strategic planning, social media, public relations, brand identity, brand design, graphic design, brand guidelines, brochure design, advertising creative, direct mail, website design, website development, website consultancy, search engine optimisation (SEO), event management, product launch and brand positioning.

When I was faced with the question ‘does sex in advertising work’, I struggled to give a definitive answer on the spot. Initially my answer was ‘yes, it works’. But after reflection, it struck me that whilst it does sell, how does it affect the longevity of a brand and products success.

For some brands, sex is used to grab attention; some people refer to this usage as ‘borrowed interest’. In other words, companies attempt to take the interest generated by sexual connotation and use it to generate interest for their brands. So that’s good…it can work, but on the flip side, you could argue that whilst sex may stop the traffic, it only produces, at best, a one-time sale that won’t build brand value which is needed to sustain long-term growth.

Well, not in all cases. There are plenty of brands that have used sexual positioning strategies that have resulted in major long-term success. One of those is Calvin Klein. He has successfully imbued his brand’s identity with sexuality. For well over 30 years, sex in one form or another has been a mainstay in Calvin Klein fragrance, fashion, underwear, and accessories ads. The result? In 2008, products with Calvin’s name generated at least $1 billion in annual revenue.

So yes, sex in advertising works, and for many brands and products its essential. But if sex is used merely to draw attention to a product that has no relevance to sex, then long-term success is not likely.

When your customers or potential customers receive your brochure, read your advertising or visit your website, they will glean messages about your company and form an opinion. Now in most cases, you will not be there to ensure the ‘right’ message is portrayed, it is therefore essential that your branding works its magic and gets the message across for you.

The development and maintenance of a brand and corporate image is not necessarily difficult or complicated. It’s simply about getting a few simple things right:

• Keep your brand identity simple, ensure it’s easy to understand and consistent across everything that you do – ensure your brand identity is reinforced every time a customer comes into contact with your company.
• Your brand identity should provide a ‘promise’ to your customers that your company is then capable of delivering – if you are an established, straightforward business, don’t try and develop a funky innovative brand identity that is out of touch with what you do and the way that you do it – don’t send mixed messages, you may scare potential customers off!

It’s important to remember that having a brand is much more than just having an attractive logo…and you don’t always need new logo to create an effective brand!

Effective and powerful brands have the ability to grasp your attention with mixed sensory experiences such as sight, sound, smell or touch. For example, you leave the living room to make a cup of tea, from another room you hear the television, an advert jingle plays and instantly you recall the brand.

This is brand recognition and really a level of brand awareness that most companies espire to. Brand recognition and awareness will be covered in a future Blog post, so sign up and make sure you don’t miss out on our future posts.

With our recent move to the centre of Chichester, newbrandguru has seen a big increase in clients and some wonderfully exciting product launches. In light of all this lovely work, we are now looking for some extra talented individuals to join our bubbly creative team.

So who are newbrandguru, what do they do and why would you want to join them?

Well, NBG is a straight talking marketing consultancy based in the heart of Chichester, West Sussex that specialise exclusively in assisting clients with the launch of their new business or product.

The main focus of our consultancy is working with start-up companies and taking highly innovative products to the market place. Product launch is a huge passion for newbrandguru, and our experienced and highly skilled team know just what it takes to get under the skin of our clients target audience.

We design and execute effective marketing campaigns, utilising the latest in social media, we plan and implement original and highly effective solutions that generate tangible business benefits.

Our services include marketing strategy, strategic planning, social media, public relations, brand identity, brand design, graphic design, brand guidelines, brochure design, advertising creative, direct mail, website design, website development, website consultancy, search engine optimisation (SEO), event management, product launch and brand positioning.

So if the above excites you and you feel you could benefit the team at NBG with your talents and creative skills, please get in touch and tell us just what kind of sandwich you are?

First off the shelves, was Horse & Hound. This was a hoof in the water for Mobi, as to date; the equine world was unchartered territory.

However, the response has been incredible and the key USP’s of the Mobi V-17 make the product a ‘hot seller’ for the equine industry.

Our response to the ‘directors’ negative mind block – How does your boss measure return on investment when attending networking luncheons or participating in Associations.

Done correctly, social networking on sites like Twitter or Facebook is really no different – you don’t measure participation based on direct sales, you measure success based on identifying one potential strategic partner, acquiring one actionable bit of advice, or striking up a conversation or two that may eventually lead to developing a new customer. That kind of sounds like a set of solid networking objectives doesn’t it?

Put simply, there simply is no ignoring or escaping social networking. It’s a simple and highly effective extension to your marketing and business communications.

Marketed as ‘The first fully portable pressure washer’ to hit the European market place, the V-17 boasts a huge feature list including a slightly larger water tank than its smaller brother and crucially the most important addition is the built in rechargeable battery.

By housing its own power supply, the V-17 leaves you completely free of wires and cables to carry the product with shoulder strap and effectively clean whilst on the move. This innovation in product design now means that environments where power and water are limited, no longer prove an issue. With its large 17-litre water tank, one charge will power the washer for approximately 7 tanks or 1 hour continuous cleaning.

The V-17, much like its smaller brother has super tough durable construction and should your battery run out of charge, the unit can be powered from a 12-volt cigar socket or Mobi Power-Pack. Another important feature is the patented twist lock tank removal system. This simple but effective system allows you to quickly with one twist, remove the entire water tank from its base, meaning less weight and increased ease of use when filling the tank from a tap or sink.

For more information on this truly innovative product and to view additional product images, please visit the official Mobi website at http://mobiwasher.co.uk.