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Many businesses are tightening up their belts and cutting their marketing budgets. These are tough times indeed and many companies are laying off employees, but it is important to understand that cutting your marketing budget can often cause more harm to the growth of your business than you realise.

Studies have shown that companies that continue to market during tough economic times often see growth, where as businesses that cut their marketing budget will often see a decrease in sales.

It’s not time to cut the marketing budget, it’s time to re-evaluate your marketing and analyse what is working and what’s not. Take time to explore new options of marketing that cost less, but can still deliver the results you are looking for, simple savvy marketing that keeps your business at the forefront and several steps ahead of your competitors.

You simply cannot ignore the financial difficulties our country is facing, so understand the importance of marketing during the recession, learn how to set a marketing budget that you can work with, and talk to newbrandguru about no cost to low-cost marketing solutions that you can begin implementing today.

Social media gives your business a voice and a way to communicate with peers, customers and potential consumers. It will personalise your “brand” and help you to spread your message in a relaxed, conversational and often edgy way.

The downside to social media, and quite possibly the sticking point that puts people off, is that you need to keep on top of these tools and build them into your everyday life in order to keep the momentum going and ensure it’s successful.

So how should you build social networking into your marketing?

1. You can use social media to provide an identity to who you are and the products or services that you offer.
2. You can create relationships using social media with people who might not otherwise know about your products, service or what your company represents.
3. Social media makes us “real” to consumers. If you want people to follow you don’t just talk about the latest product news, share it with them and get it in their face!
4. You can use social media to associate your business with your peers. Maybe you serve the same target markets, here strong and prosperous relationships can be built.
5. You can use social media to communicate and provide the interaction that consumers look for.

As you can see, social media carries with it a lot of value and once mastered will give your marketing a edge that will ensure you stay ahead of the competition… don’t be put off by social media, use it to your advantage.

Man it’s a crazy old world we live in, day by day this digital world evolves at a speedy rate, leaving you sometimes feeling as though your on the shelf, out of touch and just not down with the kids!

It seems only last week we were standing over the fax machine in the office, feeling proud at how such cutting edge technology would ease our working lives…remember the thermal roll?

Now look at us, it would seem that communication has been made so easy, never before have there been so many avenues and routes to effectively get your message across. But don’t let this get you down, you need to grab this communication bull firmly by the horns and hold on…if you don’t, you might get left behind!

At newbrandguru we make an effort to run a jargon free zone, we stay on top of what’s what and who’s who but we keep it nice and simple. If there are any aspects of your marketing that leaves you feeling dazzled and puzzled, don’t fret…pick up the phone and talk to the team, we are happy to help.

Here’s a little tip that depending on your monthly advertising budget, will save you an enormous amount of time and potentially a bundle of cash.

If you’re in the game of placing advertising within publications, you will all know the hardship, frustration and enormous amount of time it takes dealing with ad sales teams.

So here’s the tip… get yourself a good consultancy that passes on their agency commission, this will reduce your advertising budget by 10 – 15 % depending on if they are PPA registered. ‘Hang on’, I hear you shout, ‘I’ll still have to pay the consultancy for their time’. True, true, true, you will have to pay them for their time but the truth is, if you find yourself a switched on consultancy that passes on their commission, the money you save on your advertising will usually pay for the consultants monthly management fee.

This results in you no longer having to waste hours negotiating deals with ad sales, therefore freeing up your own time to get on with running your business and making money.

Sounds good… well if you want more information on advertising management then contact the team.