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email marketing

Product Launch, PR and Brand Awareness

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

Since our official launch in February 2009, NBG has successfully taken over 20 highly innovative products to the market and assisted in the substantial growth and development of several businesses within West Sussex.

In recognition of our own success, we felt it only right to enter NBG for the Observer Business of the Year Awards (Innovation category). After careful consideration, we selected the innovation category as we felt it best reflected the hard work and efforts we put in over the year.

Growing our clients businesses whilst the country was gripped by one of the worse economic downturns in history took some highly innovative marketing clever PR, exceptionally clever campaigns and a strong focus on growing and strengthening our clients brand awareness.

NBG has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new and innovative marketing tools and online services to assist and support our growing portfolio of clients. These tools include secure log-in areas for clients to file share, communicate and monitor project progress. In addition, we have implemented a highly sufficticated email marketing system, which again allows our clients to log-in and monitor campaign success.

NBG is based in Chichester and is fast growing to establish itself as the leading marketing consultancy in Sussex and with our application for the awards now handed in we wait patiently with fingers crossed and eagerly await the judges decision.

Good luck to all the businesses entering this years awards!

Brand Identity, Full Service Marketing and Product Launch

The team at newbrandguru has been working with Mobi since the official launch of their first product back in March 2009 at The Outdoors Show.

Buckhurst, owners of the Mobi brand approached NBG to develop a strategic marketing plan and clever launch event to break their highly innovative product into as many target markets as possible.

Since launching their first product, the Mobi V-15 Portable Washer, NBG has worked closely with the team at Mobi to fine tune their marketing strategy and grow their brand through clever PR campaigns, advertising and social media tools.

Following the successful launch of the Mobi V-15, NBG has launched a further two products for Mobi, the V-17 Portable Washer and the Mobi Power-Pack. Both are highly innovative products that required a strategic launch platform to boost their brand awareness and more importantly educate the target consumers.

NBG, work as an outsourced marketing solution for Mobi handling all elements of their strategic marketing, PR activity, experiential marketing and working closely with their European Key Account Manager on distribution and event management.

Advertising, Brochure Design and Event Promotions

Following the development of the Mobi corporate brand guidelines, NBG worked on designing additional brand identity logos for each individual product and the product packaging. In addition, NBG created product brochures, event point of sale and marketing promotional ‘give-aways’ including pens and t-shirts.

Experiential Marketing and Event Management

Highly innovative products such as Mobi, always have an educational buy-in process. Its important that we demonstrate the key benefits of the products direct to the target consumers, ensuring that they are fully aware of the products benefits. No better method of marketing acieves this better than experiential marketing. Experiential marketing engages your target audience, its the opportunity for them to touch feel and understand the product.

As part of this marketing process, NBG took full control of event management for Mobi and in addition to the offical product launches secured an exposure deal with Goodwood Motor Circuit to engage the Breakfast Club attendees with their products.

Throughout 2010, NBG will be working to a strict marketing activity calendar, ensuring maximum brand exposure throughout the year at key events. The Mobi product range has a very wide target audience, reaching this wide and diverse market requires both a clever and strategic marketing plan ensuring that set monthly budgets are utilised in the most effective manner to consistently engage consumers and grow the Mobi brand.

Client testimonial

Sam is the Chemistry that has bound our business and enabled it to progress; he brings this Chemistry in two ways.

Firstly, his personality, which is big, bright and welcoming, a personality that doesn’t just makes things happen, but makes them want to happen, our fizz in the always half full bottle, the catalyst, an accelerator of ideas. Secondly, through his actions and reactions, and, all too often, ability to foresee them and have an answer, even as the question is being asked.

At Buckhurst, we believe in our product, and that it is the very best there is available. To not surround that product with the very best people available would be folly, we believe that, with NBG and Sam Lutman-Pauc, we have exactly that. A skilled, dedicated and utterly professional team of people whose adherence to excellence is standard, and whose performance regularly exceeds our expectations.
John Penny, Director – Buckhurst Limited, Bosham, Chichester