Posts tagged with

brand identity

Brand Identity Creation, Marketing Strategy and Brand Awareness

Following the marketing strategy creation, newbrandguru created a full brand identity for Wrist-Pull including brand guidelines, corporate stationery and brochure website to promote their product.

Wrist-Pull is a highly innovative hygienic door handle system, simplistic in its operation, it offers a safe and easy method of exiting a bathroom without fear of contaminating your hands on dirty door handles.

Part of our marketing approach was to take the highly innovative product to the market leading restaurants and entertainment venues, ares that have heavy footfall and take their consumers personal hygiene very seriously.

Our design team photographed the product in our studio, we then re-coloured the product to suit the corporate identity of the potential consumers we were approaching, this included Mcdonalds and Butlins.

Full marketing materials were then developed to assist our client in pitching their product to potential distributors. This included the development of magazine advertising, brochure design and product packaging design.

Our next project is to work with the R&D team at Windscrest Ltd  to assist in the development and launch of their second product the Wrist-Loop which we hope to launch in September 2010.

Marketing Strategy, Brand Identity, Product Packaging, Website Design & Build

Juliet Wilson is passionately committed to improving the performance of athletes and believes that nutrition is a powerful instrument to improving all aspects of performance and health.

NBG has been working closely with Juliet Wilson to develop a new business and information structure to help and advise women during pregnancy. Taking her key nutritional skills, Juliet and her research team has developed a range of nutrition products to help women through the various stages of pregnancy.

Initially, our focus was on developing a marketing strategy for the new business, this was followed by brand identity creation, product packaging design and then website design and build including full e-commerce and CMS.

Brand Identity, Website Design & Build, Full Service Marketing

The team at newbrandguru has been working with Parklife for a number of months developing their old brand identity to better position them within the market.

Parklife Photography is a London based portrait specialist that use a unique approach by capturing the best of their clients in the great outdoors.

Following the brand identity development and website build, newbrandguru has designed and produced a range of marketing materials to launch the new identity. The client selected the prestigious event Polo in the Park, Hurlingham Park, London

Our brand identity development will be carried across to all marketing material including a new website and gallery for their clients.

The creative brief for the new Parklife Photography website was to create a fun website that still retained a strong professional image and displayed the unique style of portrait photography that Parklife capture.

The website was built with a complex but easy to use CMS enabling the client to update gallery and products with ease.

In addition to the main Parklife brand identity, NBG created a new identity for the Montage side of Parklifes business. The montage is a unique photographic work of art, designed and produced to capture whatever your passion in life is… a photographic motage of your passion in life.

The team at NBG is delighted to announce that we will be launching our new website in early January 2010.

Our business has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new tools and online services to assist and support our growing portfolio of clients.

One of these new tools is the secure login area on our new website, this will enable clients to login to the NBG Base Camp in a safe and secure environment where they can access their files, message and chat with or file share with colleagues. Our new website boasts a long list of exciting and innovative marketing tools that will ensure we continue our growth and achieve our ambition of being the best marketing consultancy on the south coast of England.

Wishing you all a very Merry Christmas and a Happy New Year!

Last year Twitter usage grew 422%. In February this year, it hit the frankly ridiculous growth rate of 1,382% according to Nielsen Online. There is some suggestion that growth has peaked further recently, but no matter which way you look at it, Twitter is huge.

Twitter has the ability to turn every day chatter into a must have marketing tool and invaluable source of intelligence for businesses, while engaging potential consumers in a way that seems to have become increasingly tricky for traditional media.

For many people, advertising has increasingly come to be seen as an irritating interruption. Consumers, once a captive audience, now fast-forward ads on their digital TVs, complain about pop-ups on the internet and treat emails from companies they are otherwise happy to do business with as spam.

With Twitter, you choose to hear from people and more importantly interact with people in a two-way dialogue. Companies, including Starbucks, already use Twitter to pump out their latest offers to those customers that sign up. Much of the mainstream media is using it to promote their content, offering links to articles in newspapers, magazines or promoting events and product launches.

There is simply no avoiding social media within your marketing plan and for those of you that are not Tweeting, you could be missing out on a great deal of business. Using Social Media tools as part of your marketing plan is a great cost effective method of communicating with your target audience.

Follow the team at NBG by following our Twitter updates.