Posts tagged with

brand identity

The team at NBG is delighted to announce that we will be launching our new website in early January 2010.

Our business has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new tools and online services to assist and support our growing portfolio of clients.

One of these new tools is the secure login area on our new website, this will enable clients to login to the NBG Base Camp in a safe and secure environment where they can access their files, message and chat with or file share with colleagues. Our new website boasts a long list of exciting and innovative marketing tools that will ensure we continue our growth and achieve our ambition of being the best marketing consultancy on the south coast of England.

Wishing you all a very Merry Christmas and a Happy New Year!

Last year Twitter usage grew 422%. In February this year, it hit the frankly ridiculous growth rate of 1,382% according to Nielsen Online. There is some suggestion that growth has peaked further recently, but no matter which way you look at it, Twitter is huge.

Twitter has the ability to turn every day chatter into a must have marketing tool and invaluable source of intelligence for businesses, while engaging potential consumers in a way that seems to have become increasingly tricky for traditional media.

For many people, advertising has increasingly come to be seen as an irritating interruption. Consumers, once a captive audience, now fast-forward ads on their digital TVs, complain about pop-ups on the internet and treat emails from companies they are otherwise happy to do business with as spam.

With Twitter, you choose to hear from people and more importantly interact with people in a two-way dialogue. Companies, including Starbucks, already use Twitter to pump out their latest offers to those customers that sign up. Much of the mainstream media is using it to promote their content, offering links to articles in newspapers, magazines or promoting events and product launches.

There is simply no avoiding social media within your marketing plan and for those of you that are not Tweeting, you could be missing out on a great deal of business. Using Social Media tools as part of your marketing plan is a great cost effective method of communicating with your target audience.

Follow the team at NBG by following our Twitter updates.

newbrandguru were given the task of creating a strong identity for use on all marketing collateral for the three products under the Mobi brand.

It was essential to not move away from what is already a loved and recognised brand identity but instead tweak it to include the product names.

Following a few brain storming sessions, a series of visual and storyboards were created which concluded in newbrandguru creating the above product brand logos.

Following the brand identity creation project, newbrandguru developed a series of half page adverts to promote Brockmans across the south coast and to be placed within publications.

Utilising their classic brand, newbrandguru designed and produced copy for a series of four adverts for life style publications.

Following the recent brand identity for Brockmans, newbrandguru have developed signage for their fleet of vans.