Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.

Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

In recognition of our own success, we felt it only right to enter NBG for the Observer Business of the Year Awards (Innovation category). After careful consideration, we selected the innovation category as we felt it best reflected the hard work and efforts we put in over the year.

Growing our clients businesses whilst the country was gripped by one of the worse economic downturns in history took some highly innovative marketing clever PR, exceptionally clever campaigns and a strong focus on growing and strengthening our clients brand awareness.

NBG has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new and innovative marketing tools and online services to assist and support our growing portfolio of clients. These tools include secure log-in areas for clients to file share, communicate and monitor project progress. In addition, we have implemented a highly sufficticated email marketing system, which again allows our clients to log-in and monitor campaign success.

NBG is based in Chichester and is fast growing to establish itself as the leading marketing consultancy in Sussex and with our application for the awards now handed in we wait patiently with fingers crossed and eagerly await the judges decision.

Good luck to all the businesses entering this years awards!

Muc-Off is the UK’s leading manufacturer of premium quality cleaning and maintenance products for the motorsport, bicycle and electronics industries.

Currently, Muc-Off manufacture over 200 products for bicycles, street bikes, dirt bikes, cars, boats, R.V’s and the electronics market. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.

In late 2009, NBG assisted Muc-Off in breaking their new 2010 auto care range into the market place. NBG designed and delivered a clever and stunning PR launch which exposed their new range to over 40 of the UK’s leading auto publications.

With what are possibly the finest looking products on the auto cleaning market, NBG were pushed to the max to design and deliver a clever PR campaign that not only got the products the attention they deserve but ensure the campaign was delivered in total style.

Brand Awareness

In addition to the auto industry, NBG also handle PR activity and brand awareness for the Muc-Off electronics care range or Tech Care Series.

The Tech Care Series is a highly innovative range of care products for portable devices and electronic products.

Today’s electronic devices are a breeding ground for bacteria. Portable devices are handled frequently and can be held close to your face and mouth. Scientific studies have shown that the average mobile device can harbor more bacteria than the average toilet seat!

Muc-Off Device & Screen Cleaner kills 99.99% of germs and bacteria. It quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens, leaving a streak free, sparkling finish. It contains no harmful chemicals and is environmentally friendly, formulated using pH neutral soaps and de-ionised water. This kit also contains a premium quality microfibre cloth, which has been specifically designed to clean delicate finishes.

]]> http://newbrandguru.com/work/muc-off/feed/ 0 http://newbrandguru.com/work/mobi-washer/ http://newbrandguru.com/work/mobi-washer/#comments Sun, 17 Jan 2010 20:38:38 +0000 Sam Lutman-Pauc http://newbrandguru.com/?p=30 Brand Identity, Full Service Marketing and Product Launch

The team at newbrandguru has been working with Mobi since the official launch of their first product back in March 2009 at The Outdoors Show.

Buckhurst, owners of the Mobi brand approached NBG to develop a strategic marketing plan and clever launch event to break their highly innovative product into as many target markets as possible.

Since launching their first product, the Mobi V-15 Portable Washer, NBG has worked closely with the team at Mobi to fine tune their marketing strategy and grow their brand through clever PR campaigns, advertising and social media tools.

Following the successful launch of the Mobi V-15, NBG has launched a further two products for Mobi, the V-17 Portable Washer and the Mobi Power-Pack. Both are highly innovative products that required a strategic launch platform to boost their brand awareness and more importantly educate the target consumers.

NBG, work as an outsourced marketing solution for Mobi handling all elements of their strategic marketing, PR activity, experiential marketing and working closely with their European Key Account Manager on distribution and event management.

Advertising, Brochure Design and Event Promotions

Following the development of the Mobi corporate brand guidelines, NBG worked on designing additional brand identity logos for each individual product and the product packaging. In addition, NBG created product brochures, event point of sale and marketing promotional ‘give-aways’ including pens and t-shirts.

Experiential Marketing and Event Management

Highly innovative products such as Mobi, always have an educational buy-in process. Its important that we demonstrate the key benefits of the products direct to the target consumers, ensuring that they are fully aware of the products benefits. No better method of marketing acieves this better than experiential marketing. Experiential marketing engages your target audience, its the opportunity for them to touch feel and understand the product.

As part of this marketing process, NBG took full control of event management for Mobi and in addition to the offical product launches secured an exposure deal with Goodwood Motor Circuit to engage the Breakfast Club attendees with their products.

Throughout 2010, NBG will be working to a strict marketing activity calendar, ensuring maximum brand exposure throughout the year at key events. The Mobi product range has a very wide target audience, reaching this wide and diverse market requires both a clever and strategic marketing plan ensuring that set monthly budgets are utilised in the most effective manner to consistently engage consumers and grow the Mobi brand.

Client testimonial

Sam is the Chemistry that has bound our business and enabled it to progress; he brings this Chemistry in two ways.

Firstly, his personality, which is big, bright and welcoming, a personality that doesn’t just makes things happen, but makes them want to happen, our fizz in the always half full bottle, the catalyst, an accelerator of ideas. Secondly, through his actions and reactions, and, all too often, ability to foresee them and have an answer, even as the question is being asked.

At Buckhurst, we believe in our product, and that it is the very best there is available. To not surround that product with the very best people available would be folly, we believe that, with NBG and Sam Lutman-Pauc, we have exactly that. A skilled, dedicated and utterly professional team of people whose adherence to excellence is standard, and whose performance regularly exceeds our expectations.
John Penny, Director – Buckhurst Limited, Bosham, Chichester

Following the marketing strategy creation, newbrandguru created a full brand identity for Wrist-Pull including brand guidelines, corporate stationery and brochure website to promote their product.

Wrist-Pull is a highly innovative hygienic door handle system, simplistic in its operation, it offers a safe and easy method of exiting a bathroom without fear of contaminating your hands on dirty door handles.

Part of our marketing approach was to take the highly innovative product to the market leading restaurants and entertainment venues, ares that have heavy footfall and take their consumers personal hygiene very seriously.

Our design team photographed the product in our studio, we then re-coloured the product to suit the corporate identity of the potential consumers we were approaching, this included Mcdonalds and Butlins.

Full marketing materials were then developed to assist our client in pitching their product to potential distributors. This included the development of magazine advertising, brochure design and product packaging design.

Our next project is to work with the R&D team at Windscrest Ltd  to assist in the development and launch of their second product the Wrist-Loop which we hope to launch in September 2010.

Juliet Wilson is passionately committed to improving the performance of athletes and believes that nutrition is a powerful instrument to improving all aspects of performance and health.

NBG has been working closely with Juliet Wilson to develop a new business and information structure to help and advise women during pregnancy. Taking her key nutritional skills, Juliet and her research team has developed a range of nutrition products to help women through the various stages of pregnancy.

Initially, our focus was on developing a marketing strategy for the new business, this was followed by brand identity creation, product packaging design and then website design and build including full e-commerce and CMS.