Here’s a little tip that depending on your monthly advertising budget, will save you an enormous amount of time and potentially a bundle of cash.
If you’re in the game of placing advertising within publications, you will all know the hardship, frustration and enormous amount of time it takes dealing with ad sales teams.
So here’s the tip… get yourself a good consultancy that passes on their agency commission, this will reduce your advertising budget by 10 – 15 % depending on if they are PPA registered. ‘Hang on’, I hear you shout, ‘I’ll still have to pay the consultancy for their time’. True, true, true, you will have to pay them for their time but the truth is, if you find yourself a switched on consultancy that passes on their commission, the money you save on your advertising will usually pay for the consultants monthly management fee.
This results in you no longer having to waste hours negotiating deals with ad sales, therefore freeing up your own time to get on with running your business and making money.
Sounds good… well if you want more information on advertising management then contact the team.
Written on Sun Feb 09 · Tagged: advertising, knowledge, marketing
