Posts tagged with

advertising

Brand Identity Creation, Marketing Strategy and Brand Awareness

Following the marketing strategy creation, newbrandguru created a full brand identity for Wrist-Pull including brand guidelines, corporate stationery and brochure website to promote their product.

Wrist-Pull is a highly innovative hygienic door handle system, simplistic in its operation, it offers a safe and easy method of exiting a bathroom without fear of contaminating your hands on dirty door handles.

Part of our marketing approach was to take the highly innovative product to the market leading restaurants and entertainment venues, ares that have heavy footfall and take their consumers personal hygiene very seriously.

Our design team photographed the product in our studio, we then re-coloured the product to suit the corporate identity of the potential consumers we were approaching, this included Mcdonalds and Butlins.

Full marketing materials were then developed to assist our client in pitching their product to potential distributors. This included the development of magazine advertising, brochure design and product packaging design.

Our next project is to work with the R&D team at Windscrest Ltd  to assist in the development and launch of their second product the Wrist-Loop which we hope to launch in September 2010.

Here’s a little tip that depending on your monthly advertising budget, will save you an enormous amount of time and potentially a bundle of cash.

If you’re in the game of placing advertising within publications, you will all know the hardship, frustration and enormous amount of time it takes dealing with ad sales teams.

So here’s the tip… get yourself a good consultancy that passes on their agency commission, this will reduce your advertising budget by 10 – 15 % depending on if they are PPA registered. ‘Hang on’, I hear you shout, ‘I’ll still have to pay the consultancy for their time’. True, true, true, you will have to pay them for their time but the truth is, if you find yourself a switched on consultancy that passes on their commission, the money you save on your advertising will usually pay for the consultants monthly management fee.

This results in you no longer having to waste hours negotiating deals with ad sales, therefore freeing up your own time to get on with running your business and making money.

Sounds good… well if you want more information on advertising management then contact the team.