Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.

This video was uploaded to YouTube 2 weeks ago and has already had 1.3million hits, this demonstrates the power of viral marketing and the web.

Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

newbrandguru is super pleased to have launched the new Juliet Wilson website.

NBG has been working closely with Juliet Wilson to develop a new business and information structure to help and advise women during pregnancy. Taking her key nutritional skills, Juliet and her research team has developed a range of nutrition products to help women through the various stages of pregnancy.

The website will act as an information portal for woman and men looking for advice on pregnancy and covers the following stages of pregnancy – Fertility, Preconception, Pregnancy and Breast Feeding.

Juliet has spent many months with her research team developing the perfect balance of nutritional supplements to cover all stages of pregnancy, visit her shop to read all about her exciting new range.

newbrandguru were commissioned to design and build a new website for the leading London portrait photographers Parklife Photography.

Following the development of their marketing strategy, newbrandguru designed a simple yet powerful brand identity and then commenced work on the design and build of their new site. The website was built around WordPress CMS and includes a secure client login area, enabling clients to not not only view their photographs but also e-commerce facility enabling them to order and purchase prints and gifts.

At Network Extreme we take a unique and innovative approach to business networking, mentoring and training. We break down the communication barriers of traditional networking and training events by engaging people in fast paced, high adrenaline activities.

Our first event will be held on the 30th July at the Goodwood Motor Circuit, to download your event brochure please click the following link:

Network Extreme is a totally unique and adventurous approach to business networking and marketing training.

Our business model is simple; we provide directors, business owners and senior level management with a totally unique networking and training experience.

We will take you on an exciting morning adventure before providing you with a delicious lunch followed by an exciting and thought provoking marketing training session.

Our adrenailne fueled activites will include mountain biking, kitesurfing, quad biking, supercars, powerboating… quite simply anything that focuses the mind and gets the heart pumping.

Our first event will be running in July, so to register your interest and get on our mailing list for event dates contact the team at NBG