Know your product or service…
Sadly, it’s not enough to build a product and assume it will be the base of your brand. Just ask Apple about Apple TV, Microsoft about Zune. Unless your strap line is “Yes, it’s totally free,” then don’t plan on having a product sell itself–or your company.
First, consider what makes the product truly unique. How will it avert pain, bring pleasure and envy to all who use it and, most important, make people talk about it? As a young company, advertising is expensive and brand development can be slow, so word-of-mouth is going to be your primary aim.

Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.

It may well be over 3 years old now but this really has got to be one of ‘the best ever’ viral marketing videos… with well over 1million views to date, its creation was pure genius.

Funny, amazing and very clever… isn’t it great what can be achieved when boredom sets in.

This video was uploaded to YouTube 2 weeks ago and has already had 1.3million hits, this demonstrates the power of viral marketing and the web.

newbrandguru is very excited to start working with the outstanding kitesurfing company CrazyFly.

Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

We just LOVE the new advertising campaign by Corona, simple idea but highly effective.

newbrandguru is super pleased to have launched the new Juliet Wilson website.

NBG has been working closely with Juliet Wilson to develop a new business and information structure to help and advise women during pregnancy. Taking her key nutritional skills, Juliet and her research team has developed a range of nutrition products to help women through the various stages of pregnancy.

The website will act as an information portal for woman and men looking for advice on pregnancy and covers the following stages of pregnancy – Fertility, Preconception, Pregnancy and Breast Feeding.

Juliet has spent many months with her research team developing the perfect balance of nutritional supplements to cover all stages of pregnancy, visit her shop to read all about her exciting new range.

newbrandguru were commissioned to design and build a new website for the leading London portrait photographers Parklife Photography.

Following the development of their marketing strategy, newbrandguru designed a simple yet powerful brand identity and then commenced work on the design and build of their new site. The website was built around WordPress CMS and includes a secure client login area, enabling clients to not not only view their photographs but also e-commerce facility enabling them to order and purchase prints and gifts.

NBG is proud to announce the first Network Extreme event ‘Adrenaline Fuelled Supercar Session’.

At Network Extreme we take a unique and innovative approach to business networking, mentoring and training. We break down the communication barriers of traditional networking and training events by engaging people in fast paced, high adrenaline activities.

Our first event will be held on the 30th July at the Goodwood Motor Circuit, to download your event brochure please click the following link:

Network Extreme is a totally unique and adventurous approach to business networking and marketing training.

Our business model is simple; we provide directors, business owners and senior level management with a totally unique networking and training experience.

We will take you on an exciting morning adventure before providing you with a delicious lunch followed by an exciting and thought provoking marketing training session.

Our adrenailne fueled activites will include mountain biking, kitesurfing, quad biking, supercars, powerboating… quite simply anything that focuses the mind and gets the heart pumping.

Our first event will be running in July, so to register your interest and get on our mailing list for event dates contact the team at NBG

Muc-Off’s innovative 2010 Auto Care and Tech Care Series products have been under going stringent testing with the Force India Formula One Team.

The results have been highly impressive and Muc-Off now has ‘Official Supplier’ status. Muc-Off products will be used for the team’s race cars, race trucks, laptops and pit crew equipment for the 2010 season.

To shine on the circuit, drivers and teams need to respond in thousandths of a second to balance fuel weight with tyre performance over varying weather and track conditions, whereas trackside the pit crew need fast effective products that will give them outstanding results under pressure. Time is crucial whether it be in testing, qualifying or under race conditions so each care product has to produce exceptional results in the heat of competition.

Muc-Off Split Second Detailer Wax will leave the teams cars with a perfect shine and a protective layer to help keep drag to a minimum. The cars are treated with this product every time they enter the team garage. Muc-Off Wheel Cleaner is also used to eliminate built up brake dust while at the same time caring for the delicate finish and materials used at this level. The race trucks are all cleaned with Übershine and then polished with Miracle Shine.

The detailing doesn’t stop with the teams’ vehicles; the pit crew is also getting some Muc-Off love! Each member of the crew will keep their helmets and goggles clean and fresh using Muc-Off Foam Fresh, Helmet and Visor cleaner and Helmet Polish. But that’s not all! Off the circuit, data Engineers are also being supplied with the new 2010 Muc-Off Tech Care Series products for all the teams computers and laptops. The kits include cleaning and protection products for screens and hand held devices – and in a world where details matter it is imperative that nothing compromises the team’s performance.

With team drivers Adrian Sutil and Vitantonio Liuzzi there’s no doubt that Force India Formula One team are going to shine on and off the track this year!